AQUMO Holdings Inc. was officially
adopted on December 9, 2011 by the JETRO's "BOP business partnership
construction support business" India matter.
(BOP: the economic term abbreviation for
"Base of the economic Pyramid")
BOP is a word which points out the
lower-income bracket by the population composition according to income in the
world, and means the low income group who is present in a developing area.
It is said that 4 billion people in the
world correspond to this group.
They can get a proper income from
neither the labor force nor products.
And it is also forced the excessive
expenditure called the poverty penalty resulting from monopoly and the margin
of goods, insufficient circulation, etc.
Since these people are in the outside of
an economic system, it had fallen into the vicious circle which cannot escape
from poverty regardless of an individual's efforts.
The benefit of civilization does not
spread round a poor area easily.
It is natural for the developed areas to
have the services for supplying water, electricity, fuel, etc. while such
services are insufficient, and roads are not paved yet in the developing areas.
What kind of inconvenient thing does the
life without electricity have?
It is natural thing to become dark if
What can be called light is a thing of
the grade which burns a candle and oil.
The smoke may be harmful to a human
In order to set the light aglow, after
money is required, putting out lights is early.
If night comes, children cannot study,
Since the refrigerator which saves
medicine and a vaccine cannot be used, either, even if the medical team from a
foreign country comes, a health care intervention is also seldom likely to
First, AQUMO Holdings Inc. starts letting
lights aglow to these BOP people.
Combining the materials that have no
toxicity and focusing on the materials that exist abundantly and can be gotten all
over the world, we decided to make low price batteries.
It is a magnesium cell of a water
injection type. The light which carries an LED lamp in this battery was named
the "AQUMO candle."
We like to make AQUMO candles by hand as
much as possible. Handmade AQUMO candles lead to increasing employment at the
same time as it sets lights aglow.
Especially we would like to offer
opportunities for women to work.
If it becomes the environment where a
family's income increases and children can do study at night, there may be the
very clever child who may take leadership in. The children may get together to
generate new business.
AQUMO Holdings does its best until the
electricity which we make with them reaches all of the earth.
JETRO, or the Japan External Trade
Organization,is a government-related organization that works to promote mutual trade
and investment between Japan and the rest of the world.
Originally established in 1958 to promote Japanese
exports abroad, JETRO's core focus in the 21st century has shifted toward
promoting foreign direct investment into Japan and helping small to medium size
Japanese firms maximizing their global export potential.