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BOP(Base Of the Pyramid)マーケットに向けた開発
Please join us! Let us brighten the world together.
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2011年12月9日アクモホールディングス㈱はJETROが公募した、
「BOPビジネス・パートナーシップ構築支援事業」インド案件に採択されました
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BOP:「Base of the economic Pyramid」の略。
世界の所得別の人口構成で、最も収入が低い所得層を指す言葉で、開発途上地域にいる低所得者層を意味します。およそ40億人がここに該当すると言われています。


彼らは、労働力や生産物から適正な収入を得られません。そして貧困ペナルティーと呼ばれる、余分な支出(商品の独占、マージン、不十分な流通などを背景に起因する)も強いられているのです。

つまり今までの彼らは経済システムの外側にいたため、個人の努力に関係なく貧困から脱出できない悪循環に陥っていたのです。

貧しい地域には文明の恩恵はなかなか行き渡りません。日本では当たり前の水道や電気、燃料などの供給も不十分ですし、舗装道路も普及していません。

電気が無い暮らしは、どんな不便な事があるでしょう?
当然の事ながら、夜になると辺りは暗くなります。灯りといえば蝋燭や石油を燃やす程度のものです。そこから排出される煙は人体に有害な場合があります。
その灯りを得るにもお金は必要ですから消灯は早めです。子ども達は夜になったら勉強も出来ません。
外国からの医療チームがやってきても、薬やワクチンを保存する冷蔵庫も使えないため、治療行為もあまり効果を上げられないそうです。

アクモホールディングスは、最初にまずこの人たちの下に、灯りを点すことから始めます。世界中に豊富に存在し、どこでも入手できる材料を中心に、毒性の無いものを組み合わせ、低価格な電池を作ろうと決心しました。それが注水式のマグネシウム電池です。この電池にLEDランプを搭載した明かりを"アクモキャンドル"と名付けました。

アクモキャンドルは可能な限り、手作りの形で現地で作ろうと思います。なぜならば、灯りを点すと同時に雇用を増やす事につながるからです。特に女性たちの働く場を提供したいと思います。少しでも収入が増え、夜も勉強が出来る環境になってくれば、その中にはリーダーシップを取る子や、とても頭の良い子が居るかも知れません。その子たちが力を合わせ、新しい産業を興すかも知れません。

私達が彼女らと作る電気が、地球の隅々に届くまで、
アクモホールディングス
は頑張ります。



AQUMO Holdings Inc. was officially adopted on December 9, 2011 by the JETRO's "BOP business partnership construction support business" India matter.

(BOP: the economic term abbreviation for "Base of the economic Pyramid")

 

BOP is a word which points out the lower-income bracket by the population composition according to income in the world, and means the low income group who is present in a developing area.

It is said that 4 billion people in the world correspond to this group.

They can get a proper income from neither the labor force nor products.

And it is also forced the excessive expenditure called the poverty penalty resulting from monopoly and the margin of goods, insufficient circulation, etc.

 

Since these people are in the outside of an economic system, it had fallen into the vicious circle which cannot escape from poverty regardless of an individual's efforts.

The benefit of civilization does not spread round a poor area easily.

 

It is natural for the developed areas to have the services for supplying water, electricity, fuel, etc. while such services are insufficient, and roads are not paved yet in the developing areas.

 

What kind of inconvenient thing does the life without electricity have?

It is natural thing to become dark if night comes.

What can be called light is a thing of the grade which burns a candle and oil.

The smoke may be harmful to a human body.

In order to set the light aglow, after money is required, putting out lights is early.

If night comes, children cannot study, either.

Since the refrigerator which saves medicine and a vaccine cannot be used, either, even if the medical team from a foreign country comes, a health care intervention is also seldom likely to achieve effect.

 

First, AQUMO Holdings Inc. starts letting lights aglow to these BOP people.

Combining the materials that have no toxicity and focusing on the materials that exist abundantly and can be gotten all over the world, we decided to make low price batteries.

 

It is a magnesium cell of a water injection type. The light which carries an LED lamp in this battery was named the "AQUMO candle."

 

We like to make AQUMO candles by hand as much as possible. Handmade AQUMO candles lead to increasing employment at the same time as it sets lights aglow.

Especially we would like to offer opportunities for women to work.

If it becomes the environment where a family's income increases and children can do study at night, there may be the very clever child who may take leadership in. The children may get together to generate new business.

 

AQUMO Holdings does its best until the electricity which we make with them reaches all of the earth.

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JETRO, or the Japan External Trade Organization,is a government-related organization that works to promote mutual trade and investment between Japan and the rest of the world.

Originally established in 1958 to promote Japanese exports abroad, JETRO's core focus in the 21st century has shifted toward promoting foreign direct investment into Japan and helping small to medium size Japanese firms maximizing their global export potential.